Word: ad
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Dates: during 1960-1969
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Last week, with a full-page ad that managed to run in an early edition of the New York Herald Tribune, he perpetrated one of Broadway's most brazen jokes...
Merrick submitted the ad to five of the seven newspapers, and all but the Trib turned it down. The Trib would have, too, but its advertising department was apparently asleep in the subways. When the Trib finally woke up, the ad was thrown out. Although New York's Better Business Bureau squarely opposed Merrick's antic, the real critics themselves thought it was funny. Said John Chapman of the Daily News: "Hilarious...
...industry is coldly handsome Count Carlo Faina, chairman of the giant Montecatini chemical complex. Despite an aristocratic heritage-he holds a longstanding title granted by Pope Pius IX and confirmed by the Italian royal family-Faina joined Montecatini 35 years ago as one of 360 applicants answering a want ad. Assigned to rebuild the chemical complex after the war, he defied stockholder opposition by multiplying the outstanding shares in order to obtain new capital. Now, with sales of $600 million a year, Montecatini slugs it out internationally with the likes of Du Pont and Britain's Imperial Chemical Industries...
...ad hoc committee based at Yale may carry out Project Jarba. No definite plans have been made, but the Rev. William sloane Coffin, the Yale chaplain, said yesterday that he was "impressed by the worthiness of the project," and had written to CARE about details...
Thus, "the question of principle enters into the question of sponsorship," Coffin said. "But the project should be done--it sounds like a good project." The best way to do it, Coffin said, would be through some sort of ad hoc committee...