Word: ad
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Dates: during 1960-1969
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...when Ernest V. Heyn, a troubleshooter from Macfadden Publications, was brought in to reinvigorate the Weekly, it had fallen behind This Week in both circulation (9,430,349 to 9,924,-115) and ad revenue ($12.5 million to $20.6 million). In seven years with Hearst, Heyn erased the Neanderthal look, added a dozen more Sunday papers and doubled the gross...
Industrially striving to gather some of Harvard's eggheads into their basket, local M's, as they call themselves, ran this ad in the classified section of the CRIMSON a few days ago: "ARE YOU UNUSUALLY INTELLIGENT? Existing members wish to enlarge group for diverse discussions, social activities, and studies. Apply Mensa, 74 Tudor St., Waltham, Mass...
...itself? Admen answer that the only reason the U.S. can spend billions for foreign aid and public welfare is the existence of a rich mass-production economy made possible by steady sales-and advertising. Says Fairfax Cone, executive committee chairman of Foote, Cone & Belding: "If the money spent on ads were to go instead into public works, as some of the critics advocate, where would the money come from? They never seem to get down to that." As for another familiar accusation against advertising, Young & Rubicam's Copy Supervisor G. Pat Steel won a prize with an institutional ad...
...full year's XKE production) after its introduction last April at the New York auto show. Its appeal: with a top speed of 150 m.p.h., it compares with Italy's hand-tooled Maseratis and Ferraris in both pace and grace (to use Jag's favorite ad words), yet at its U.S. price of about $6,000 costs only half as much. The Mark X at its basic British price of $4,592 (to which the British Government adds a hefty $2,106 tax) also undersells competing sedans by a wide margin...
...Once a major threat to Gillette, electric shaver sales have fallen from a high of $138 million in 1956 to $100 million last year. To maintain its preeminence, Gillette aims much of its annual $35-$40 million advertising budget to wooing new shavers. Sunday comic sections are saturated with ads, and jive-talking disk jockeys ad-lib the merits of a "smooth kisser for the cool chick, young buddy." For as Carl Gilbert well knows, today's peach fuzz is tomorrow's 5 o'clock shadow...