Word: ad
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Dates: during 1960-1969
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...Madison Avenue than the critics are the admen who testily resent inside or outside criticism of their trade. "The eggheads dislike businessmen, the eggheads dislike advertising," snorts Rosser Reeves, chairman of hard-sell Ted Bates & Co. Says Walter Guild, president of San Francisco's Guild, Bascom & Bonfigli, the ad agency for the Kennedy election campaign: "If Toynbee wants to make his own toothpaste and his wife wants to sew her own brassières. O.K. He's just using advertising as a focal point to criticize our entire economic system...
...marketing his own Dutch washers. After many Dutch farms refused to manufacture for him, he finally made a deal with a plant in Utrecht and formed his own company. Then he advertised a Spartan automatic washer-dryer for $144 -40% below competitors' prices. Bloom's first ad pulled 8,000 inquiries, and soon he was selling 500 machines a week. Hoping to cut overhead by opening production lines in Britain, he next made a novel deal with Rolls Razor Ltd. (no kin to automaking Rolls-Royce): Bloom gave Rolls an order to make 25,000 washers, and Rolls...
...sales out of products that came off its own drawing boards in the past decade, and it is the prime contractor on 90% of its defense work. Says its top research man, Dr. Arthur Kantrowitz: "We bid only on contracts in which we have a solid ad vantage over the competition...
...Poon nearly ran into trouble over its publication because of a fake advertisement for "Reduce-a-Leg," a miracle lotion that promised to make extra pounds disappear. The ad offered two free booklets, "Hey, Fatso!" (for before use) and "Hey, Skinny!" (for after use), to anyone who returned a coupon to "Reduce-a-Leg," 14 Plympton St., Cambridge. The address is the home of the Harvard CRIMSON...
Abracadabra! The Evil One relieves Don Juan (Jarl Kulle) of his atrocious eternal torment, seduction without satisfaction, and restores him to life with infernal instructions: lance that sty. The Great Lover-whom Bergman wittily conceives as the typical hero of a hair-oil ad, the sort of won't-you-be-my-Valentino every schoolgirl at some point adores-arrives at the rendezvous to find his ladylove smeared with housepaint and dressed in blue jeans. He stares in dismay. What...