Word: ad
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Dates: during 1960-1969
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...LIKE NO MAGAZINE YOU HAVE EVER READ BEFORE, enthused the Saturday Evening Post in full-page ads introducing the face lifting that was prescribed to cure its ten-year slump in ad linage. Most readers are not likely to be so certain: the new magazine reads like the old Post. The fiction is the same tug-at-the-heartstrings stuff. Nonfiction will be "weeks, months, even years ahead of press coverage," says the Post; yet the new issue explores mainly old press favorites: ex-Yankee Manager Casey Stengel, Broadway Producer David Merrick, the "young widow." the "new" Japan. Only...
...This ad in the Las Vegas Review-Journal tipped off the gamblers, girlies and gapers of the famous Strip that their favorite priest was leaving town. The Rev. Richard Anthony Crowley, 51, had been assigned by his bishop to a parish in Springfield, Ill., where a Roman Catholic priest might look a bit out of place in a $6,850, 105-m.p.h. white sports car with green leather upholstery. Last week the Vegas crowd threw Father Crowley a farewell party in the town's saucer-shaped Convention Center...
Inevitably, the infant industry is faced with what one Los Angeles shelterman describes as "the problem of keeping out the suede-shoe boys and the siding salesmen." Says an Atlanta builder: "One firm ran an ad selling shelters at $450. The thing was 7½ by 7½ and not anywhere near Civil Defense specifications, though they claimed...
...Neat Answers. Though responsibility for the study and its findings fell on an "Ad Hoc Citizens' Committee" of 22.† the rake work was done by Dr. Robert H. Hamlin, 38, an associate professor of public health administration at Harvard. An aggressively organized man with degrees in public health and law as well as an M.D.. Dr. Hamlin likes neat and consistent answers to straightforward questions. In this study, as he sifted the results of 500 interviews and stacks of reports collected over two years, he could find none. Even the biggest and best-known health agencies, such...
Next month Fuoss will send the rejuvenated Post to the newsstands, complete with a new price: 20? instead of 15?. To soften up the public, Batten, Barton, Durstine & Osborn will soon kick off a $1,250,000 nationwide ad drive. The Post's new look and stance, said an adman who went to Philadelphia for a close look at the revamped format, "may infuriate some long-term readers, and there may be turnover in the audience. But it is good enough to bring in new readers as fast as it loses old ones." Fuoss says that...