Word: ad
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Dates: during 1960-1969
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...Viktor E. Frankl, professor of Psychiatry ad Neurology at the University of Vienna, and four eminent psychiatry experts from the area will discuss "The Public, Patient, and Psychiatrist" next Tuesday at 4:30 p.m. in the Loeb Drama Center. The Brattle Street Forum, televised for broadcast next Wednesday night, will be moderated by Thomas E. Crooks, Director of the Summer School...
...were met by crowds so exuberant that they even embraced the police escorts. Another group, known as the National Civic Union, signed up 2,500 members in a three-day canvass of the non-Trujillo upper classes. The party's first act was to buy a two-page ad in El Caribe criticizing the government. Balaguer answered with a 2,000-word letter agreeing that changes were needed, but asking for patience. "You want the country to be converted into a new Switzerland,'' he complained, "and demand that I effect that miracle overnight...
...summer theater managers. How many times, after all, can a man watch Springtime for Henry in his own barn? But last week one impresario decided that he was not the only unbalanced character in town. After 29 years at Maine's Kennebunkport Playhouse, Robert C. Currier took an ad in the local paper, put his famous theater up for sale, and explained why. "I have felt for some time," he said, "that a person must have an examination proving he's half cracked before he can live in this place." Currier followed that up by cataloguing the woes...
...blasting the bonus gimmick as "a hurried move calculated to preserve the illusion of leadership." Said MacNeal: "We see no virtue in winning a race to the poorhouse.'' But the Journal entered the race anyway, replied to McCall's by announcing a 10% cut in its ad rates...
McCall's ad revenue climbed to $18.5 million for the first half of this year, up 29% from the same period last year and 93% from 1959, while the Journal dipped 4% to $13.7 million. But ad revenue is not the whole story. Paper, printing and mailing costs are up. Thus high circulation can be too much of a good thing, when ad revenue fails to keep pace. "Advertising rates are not high enough," admits McCall's Publisher A. Edward Miller, but he hopes for a burst of additional ads to close the gap. Even if he gets...