Word: ad
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Dates: during 1960-1969
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...terrific" because a pitch for Ban deodorant used a documentary technique and private-eye oboes to amplify uneasiness about "being close." They rhapsodized in terms that John Ruskin might have used to describe Venice at the sight of margarine oozing down a stack of pancakes in a Blue Bonnet ad. And when Mike Nichols and Elaine May did their spiel for a Jax beer cartoon, involving a surrealistic flirtation between a female waitress and a male kangaroo ("How do I know you're not a kangaroo dressed up in a girl suit?"), voices in the audience had a cathedral...
Nearly everyone present was in the ad business, but the enthusiasm was not entirely faked. What was remarkable about the parade of commercials was that they had been made with so much more imagination, humor, photographic skill and musical talent than the programs they were designed to interrupt. The cinematography in a Prell shampoo blurb was visual poetry as it showed, with crystalline acuity, each gob of goo sinking into each coil of hair. There was the pathos of Willy Loman in a Metrecal pitch called the Lonely Man (commercials have titles these days), which showed a forlorn, overweight figure...
...clad rabble-rouser egged them on, their legions grew to 4,000 in two riotous evenings (against a force of 32 Yard cops and proctors, augmented during the second demonstration by 25 tear-gas-tossing Cambridge police). Marching on Harvard Square and making the spring night hideous with an ad hominem battle cry-"Latin, Si; Pusey, No!" -the undergraduates got nowhere with a recalcitrant president, who (said the Crimson) would forevermore be "derided as the man who changed alma mater to foster mother...
...Committee originally had planned the ad in this Sunday's issue of New York Times...
...University official explained that cases like Seeger's are decided by a fairly set rule, but on an ad hoc basis...