Word: ad
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Dates: during 1960-1969
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Liberal critics may be tempted to dismiss Midcentury as a piece of biological conservatism brought on by the author's 66 years. Yet Dos Passos also still tilts at the U.S. commercial spirit. In pages dotted with ad slogans, he even achieves a kind of running parody of the affluent society, e.g., "KEEPS A MAN so ODOR-FREE A BLOODHOUND COULDN'T FIND HIM," "DON'T BE A DISHWASHER. BUY ONE," "IF YOU KNOW THE WOMAN WHO SHOULD HAVE THIS...
...great China (pronounced Chee-nah) model fashion's new couture-inspired designs that you can sew yourself," cried the six-column newspaper ad for Macy's 1961 Spring Fabric Fashion Show. "Whether or not," continued the pitch, "you're an aficionado who adores China's rhythmical stroll along fashion's illustrious runways, you must come see her . . ." What made the invitation ir resistible was the accompanying portrait of "the great China," a model of ex quisitely earthy elegance - who makes her own clothes. Born in Shanghai of a Portuguese father and a Siamese mother, China...
...only $1,657 a year, and the outgoing pastor only managed because he rented out part of the vicarage as a furnished apartment. Elsewhere, a minister applied for a job as village postman to supplement his income, and the agony columns of the London Times recently carried a typical ad: "Anglican priest seeks private loan of ?300. Please help...
Breathless has no plot in the usual sense of the word. The script of the picture was a three-page memo. Situation, dialogue, locations were improvised every morning and shot off the cuff. By these casual means Godard has achieved a sort of ad-lib epic, a Joycean harangue of images in which the only real continuity is the irrational coherence of nightmare. Yet, like many nightmares, Breathless has its crazy humor, its anarchic beauty, its night-mind meaning...
...Borscht Sky. NBC once trumpeted its color programing with the argument (in an ad) that in a world without color, "pea soup would look exactly like borscht, and can you imagine London enshrouded in a borscht fog?" As if carried away with the notion, the network presented Dave Garroway's Today show against something magenta that could only have been a borscht sky. And at the other end of Color Day, The Jack Paar Show-which is tinted nightly and which in more than three years has remained immensely entertaining-seemed much the same, on or off-color...