Word: ad
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Dates: during 1960-1969
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...hemisphere. The U.S., says Berle, should "make long-range plans with governments that have held free, honest and open elections, and deal with others only on a de facto, day-to-day basis." The clearest expression of Coordinator Berle's view's and those of the new Ad ministration were laid down in a secret report, prepared for Kennedy before his inauguration by six experts under Berle's chairmanship. The group recommended that the U.S. support social reform and even revolution where justified, but not compromise on Communist invasion of the hemisphere. Other recommendations...
Grace, Meet Fanny. The regularity with which Merrick racks up hits goads critics and competitors to talk of "mass production" and "supermarketeering." But his "packages" (Merrick's own ad-speak) invariably contain the best that money can option, and he is an excellent judge of show material. His only criterion for picking a show, he says, is entertainment value; yet he is capable of producing a drama such as Becket, whose expense is as high as its quality and whose entertainment is largely cerebral. Such sleaziness as Suzie Wong and such vulgar overproductions as Gypsy are balanced, surprisingly often...
...John McCarten of The New Yorker (whom he banned from his last opening), Louis Kronenberger of TIME, and the New York Times's Howard Taubman-who, says Merrick grinning at his own maliciousness, "needs vocational guidance." Two weeks ago, he tried to persuade the Times to print an ad pleading, "Bring back Brooks Atkinson." He also pipe-schemes to send critics only one ticket each, forcing them to leave their wives home, and to fill the seats next to them with well-proportioned starlets. But, he says, he will sit next to Taubman himself, helpfully holding a flashlight...
...President of the U.S. Last week, fearing the national impact of John F. Kennedy's usual hatlessness, the hat industry set out to rescue the nation's impressionable young men (and itself) from the perils of bareheadedness. In an eye-catching, full-page ad in the New York Times appeared a huge portrait of a beatnik so snaggy-and hatless-that no rising young man could afford to look anything like...
...There are some men a hat won't help," said the ad, sponsored "in the selfish interest of the hat industry" by the Hat Corp. of America. "If you look anything like the fellow in the picture, you can stop reading right now." Most men kept reading-except in Greenwich Village (the ad's model, a student, had been found there by the ad agency of Leo Burnett). The ad promised that a hat "can make the rough, competitive road between you and the top a little easier to travel," warned that most executives "prefer to hire...