Word: ad
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Dates: during 1960-1969
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...wasn't so sure about the chances of Tom O'Connor, the Democratic candidate for Senator, whose picture is blown up in a headquarters window. The Globe has an ad today put in by an independent group in Spring-field that's gonna hurt him on his claim that he reduced taxes." He lowered his voice: "Besides, he's been hitting Saltonstall pretty low. A big mistake. You don't attack a gentleman like that. You know what I mean...
...Best Risks. The man behind the phenomenal growth of the company is a lanky, cigar-smoking Florida salesman just turned 38. Jim Walter was a truck driver in 1946, when he saw a newspaper ad for a shell home for $1,195. It looked like a bargain, and he borrowed the money to buy it. It also looked like a good business, and he borrowed some more to go into partnership with the builder, O. L. Davenport. In 1948 he bought out Davenport for $49,000 and struck out on his own, finally in 1955 was big enough to form...
...have made a household word out of a unique U.S. advertising invention called Brand X. Brand X in TV commercials is the com peting product that leaves tattletale grey, fails to keep a frothy head, or comes apart at the seams when tugged by two circus strong men. The ad industry has already run into trouble with the Federal Trade Commission for doctoring Brand X to ensure foolproof inferiority. Last week the inevitable happened: unable to resist the lure of all those free plugs, several firms are on the market with their own, on-the-level Brand X products...
...noble birth, a gentle widow and devoted mother. Her father, mother and doctor were not amused when she denied having entertained any man, and a midwife sternly reminded her that only the Virgin Mary had been raised above the law of nature. Whereupon the baffled Marquise put an ad in the paper, described her predicament and asked any man to come forward who might be responsible. When the man shows up, with an explanation of the mystery, no reader will be unduly surprised-or sorry...
NOTHING gave Maidenform a better uplift than the launching of its famous "I dreamed" campaign in 1949. Dreamed up by a woman copywriter for a Manhattan ad firm (now Norman, Craig & Kummel), the ad drew little enthusiasm at first, even from Ida Rosenthal. It soon caught fire, despite protests that it was risque. "We love double meanings," says Beatrice Coleman, Mrs. Rosenthal's daughter and the firm's chief designer, "so long as the double meaning is decent." Maidenform now spends 10% of its sales on advertising, mostly on the "I dreamed" ads. "Let them go on dreaming...