Word: ad
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Dates: during 1960-1969
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...information bulletins, called her a vamp and a blackmailer. Mulet, 48, even tried to plant a story that Irma used her column to get even with him because he spurned her advances. When most Guatemalan newspapers refused to print that story, he wanted to run it as a paid ad, was again turned down...
Deft Exercise. Later in the week Stravinsky touched off some mild demonstrations, of his own. Occasion: the world premiere in Venice of his seven-minute Monumentum Pro Gesualdo di Venosa Ad CD Annum, inspired by the music of late-16th-century Madrigalist Don Carlo Gesualdo, who has long fascinated Stravinsky (Gesualdo had his wife and her lover murdered and is said to have suffocated one of his own children before relieving his tensions in song). In 1956 Stravinsky set himself the task of "recomposing" three Gesualdo madrigals for orchestra. The results added up to little more than deft exercises...
...Luciano-full of gutter cynicism, arrogance, brutality, and yet at moments pathetic. The show's spontaneity derived partly from the fact that the lawyers involved were real, some of the best courtroom performers in New York (Richard Steel William Geoghan Jr., Charles Haydon,' Benedict Ginsberg), who ad-libbed much of their argument. On the griddle this week: Huey Long. Later: Arnold Rothstein, "Shoeless" Joe Jackson, and former New York Mayor James J. Walker...
...between Stevenson and Kennedy is that Adlai puts subordinate clauses in all the speeches you write and Jack takes them out." Frequently, sensing the mood of his audience. Kennedy discards his prepared text altogether and speaks fluently off the cuff (both Nixon and Kennedy are at their best in ad-lib situations ). His speeches are breathlessly brief: never more than five minutes in daytime appearances, with an outside limit of 20 minutes for an evening speech. Oftentimes people who have waited long wish there were more. Kennedy seems almost apologetic about keeping his audiences too long; he plunges directly...
...company, i.e., prescription products mainly, Mead Johnson's first concern was to maintain the good will of doctors who prescribe most of its products. It wisely started advertising Metrecal in the American Medical Association Journal, and even though it subsequently broadened out into general magazines, it ended each ad with a plug to see "your physician" about weight problems. This gave Metrecal the respectability that most slimming concoctions lack, sent sales soaring. And it works...