Word: ad
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...SHALL LEAD US? asked the big black headline over a full-page political advertisement in 19 top U.S. newspapers. The lavish, $50,000 ad, signed by 181 big and little names, answered its big question with the name of Lyndon B. Johnson, went on to suggest that readers write or wire Johnson "to urge him to become an active candidate." The suggestion was hardly necessary: although still coyly undeclared as a candidate for the Democratic nomination, L.B.J. was, as his slogan says, "all the way"-as active as any candidate on the road last week. His campaign was belatedly gathering...
...that novel, due for fall publication in the U.S., Judas emerges as a hero since he helps Christ to fulfill his mission of redeeming mankind. At the time of the Vatican edict, Kazantzakis fired off a telegram to the Committee of the Index containing a sentence from Tertullian: "Ad tuum, Domine, tribunal, appello" ("At your tribunal, Lord, I make my appeal...
Under a bold-faced ad heading, ANTITRUST, Manhattan's Barclay hotel last February genially invited the nation's corporations to take advantage of its executive suites ($7,500 a year and up). Said the Barclay in its ad in the New York Times: "Corporation secrets are best discussed in the privacy of an Executive Suite at the Barclay." Last week the statement was open to doubt. In Philadelphia a Federal Grand Jury returned a second set of indictments against eight electrical-equipment makers, charging antitrust violations involving criminal conspiracy to fix prices, divide markets and rig bids (TIME...
...Cheesecake. Since the great majority of Africans are illiterate, the illustration is what sells the product. What matters most is how the African himself is presented. He resents being pictured with G string and spears, yet does not want anyone to suggest that he merely apes the Europeans. Most ads. therefore, picture him as what he would like to see himself as: the African of tomorrow, lightskinned, well-dressed, usually in comfortable surroundings. Coca-Cola successfully uses testimonials from U.S. Negro athletes, Lux from U.S. Negro actresses. One ad firm sold cigarettes in villages with the slogan: "Men about town...
...month. To trim the costs of handling policies, Continental relies on a giant IBM 705 computer to do the figuring, pays only a $1.75 commission on new policies (v. an industry-wide average of 20-30% of the first year's premiums), depends chiefly on newspaper ad coupons that prospects clip out and send in. Continental lumps all applicants in a state together, in effect handles the individual policies as if they were members of a group plan, thus spreading the risk and reducing the premium cost by as much as two-thirds...