Word: ad
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Dates: during 1960-1969
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...candidates committee for Oklahoma County, had no candidates. That was hardly unusual. Heavily outnumbered (by an estimated 5 to 1) Oklahoma City Republicans usually save what strength they can muster for statewide elections. But Investment Salesman Robins put his faith in the power of advertising, paid for the Oklahoman ad ($50.40) out of his own pocket. At week's end, he was elated. Seven "patriots" had called, were weighing an uphill race for party and community...
Revealing the side of Cuba that Castro's ad-signing supporters do not seem to see, the Cuban Ambassador to the U.N. in Geneva, Andres Vargas Gomez, quit his post last week charging that the government is "totalitarian and Communistoriented." And Commentator Luis Conte Aguero, whose Cuban TV rating was once up to Paar, fled to U.S. exile because, he said, Castro is now a "prisoner of pro-Communists." Inmates in Havana's filthy Principe Prison rioted twice, setting fire to bedding, and relatives of political prisoners in La Cabana Fortress learned that 30 Castro gunslingers...
...shambling president of Batten, Barton' Durstine & Osborn, "there is no such thing as the hard sell or the soft sell. There is only the smart sell and the stupid sell." Charlie Brewer's smart sell, last week, was the hottest sell in the ad world...
Brower rose through the copywriting end of the ad business, is still a phrasemaker at heart. He likes to work on his beat-up typewriter, sometimes stays up all night to touch up an ad presentation, e.g., he picked the name Valiant for Chrysler's compact car. His speeches are so nicely turned ("It is change, not love, that makes the world go around; love only keeps it populated") and hard-punching ("This is the great era of the goof-off, the age of the half-done job") that requests for reprints come in at the rate...
...prejudice toward eating." He was hired at $50 a week by the George Batten Co. in 1928, just before its merger with Barton, Durstine & Osborn. His hard-slogging work habits and a slogan-making command of the language propelled him through BBDO's ranks as he worked on ad campaigns for Armstrong Cork, Servel, B. F. Goodrich and Cellophane. He became the agency's chief idea man in 1946, a member of the executive committee...