Word: ad
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Dates: during 1960-1969
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What Paule wants is to marry Roger, a pipe-smoking, frail-chasing, hairy-handed brute a few years her senior, who lacks only a trout to look like a Field & Stream ad. What she gets is a febrile few months with Simon, a delicate, beautiful and overmothered young man of 25. Neither fellow is of a sort likely to be encountered except in the lavender dells of a schoolgirl's fancy...
...Indolent. Newsman Benson had come by his noteworthy story, published in seven World-Telegram installments, with remarkable ease. Last December he got an advice-seeking telephone call from a friend who, after answering a want ad in the New York Times, had had an offer of $18 to ghostwrite a term paper for a Manhattan college student. Benson decided to follow up. Posing as a well-educated chap named Mike Benson, he got in touch with the agency that had hired his friend, also sent letters to nine other agencies advertising in the Sunday Times. Benson's first overture...
...major daily critics stood 5-2 against the play with various qualifications, including praise for the cast. But by careful selection, the ad performed wonders of verbal alchemy. Samples...
Epithalamium. In London, Susan Stranks arrived ten minutes late for her wedding to Robin Ray, explained breathlessly: "I was so nervous, I had to have a brandy and a ham sandwich." Pressed. In Vassar, Mich., the Tuscola County Pioneer-Times ran a classified ad: "Dry cleaning for delivery yesterday must be received by noon tomorrow at Clark's Cleaners...
...leer that "lit up the whole theater"; livened the dated comedies of Sheridan and Congreve with such earthy humor that critics acclaimed him the "funniest clown in the world"; of a heart attack; in Manhattan. After struggling to the top through the rich medium of vaudeville, circus, burlesque, Bobby ad-libbed through a series of revivals that were not worth reviving without him. In Victor Herbert's Sweethearts, he confided to the audience: "Never was a thin plot so complicated." When informed in Moliere's The Would-Be Gentleman that the alphabet is divided into vowels and consonants...