Word: ad
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Dates: during 1960-1969
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Within 5½ hours after the Oakland (Calif.) Tribune hit the stands with this unusual classified ad, it drew 31 replies. Many a former mental patient clipped the ad and answered it later, and there was a total of no replies. Industrial Psychiatrist W. Ray Poindexter Jr. found, after a 2½-hour screening session for each applicant, that he could recommend more than half for jobs either in the factory or at home. This week eight women and one man so selected were at work on the Berkeley assembly line of B & K Enterprises, making toys, while eight women...
Room at the Top. In New York City, the Times ran a classified want ad: "Part-time sales trainee offering revolutionary new hair piece. You must be bald or balding...
...RENT GENUINE BEATNIKS," said the ad. "BADLY GROOMED BUT BRILLIANT (MALE AND FEMALE)." It appeared in the Village Voice, parochial journal of Manhattan's Greenwich Village, and it represented an occupational sideline of Voice Contributor Fred W. McDarrah. The U-rent-a-hipster bit began as a joke earlier this winter, but when the first ad drew more than ten replies, McDarrah began to operate for real...
...sure guidance; the firm has given a helping hand to such companies as Continental Motors, National Airlines, Helene Curtis, Tropicana Products and United Artists. The former head of Michigan's Clinton Engine Corp. was so grateful for Heller's help that he recently took a quarter-page ad in the Wall Street Journal to express his thanks. "The average bank doesn't know what sympathy is," says Eugene T. Barwick, president of Georgia's E. T. Barwick Mills, which has grown to a $45 million corporation in ten years. "Heller is very sympathetic to the problems...
Though the ad was intended primarily as a conversation piece-along Madison Avenue as well as in the suburbs-neatly clipped coupons promptly began flowing in to the Times...