Word: ad
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Dates: during 1960-1969
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...White House press corps puts it-he sets up a special show for TV. Senate Majority Leader Lyndon Johnson grants TV newsmen only a brief audience after his regular press conference, insists that they submit their questions in advance and explodes if they try to ring in an ad-libbed query. The complaisant Capitol press corps, long used to the ways of Washington procedure, accepts all these arrangements without fuss...
...ad world and the companies involved reacted as if the FTC had attacked mother and apple pie. Fairfax Cone, who had a hand in creating the Pepsodent commercial and who sternly told admen three weeks ago to clean up "dishonest advertising," had a novel retort: "To me it wasn't wrong, and I think I have as high ideals as anybody around. I believe in the truth." Colgate-Palmolive announced that its shaving commercial was only "a technique used to overcome photographic difficulties," and that "sandpaper can be shaved." Standard declared that "the presence of the gems in Blue...
First Manhattan jeweler to react was Tiffany & Co. On New Year's Day, Tiffany informed readers in a two-column New York Times ad: "Description of the seller as 'an American jeweler of excellent reputation' has apparently raised the question in some people's minds whether this meant Tiffany & Co. The answer is: It was not Tiffany & Co." Last week, in identically worded ads that appeared side by side in the Times, Van Cleef & Arpels and Carter assured "our patrons and friends that we are not the jewelry concern in question." Black Starr & Gorham followed with...
Even When It Hurts. Not content with these restrictions, Menderes has also seized control of newsprint supply, uses it to punish outspoken papers by reducing their quota. Similarly, he established a government agency to handle the placing of all newspaper ads. While private advertisers have successfully resisted strict government control over their ads, Menderes' men see to it that government advertising goes to his favorite publications. After the Ankara weekly Akis (Reflection) criticized a public official, its government ad quota dropped to zero...
Shifting Position. In Rochester, N.Y., Clarence A. Smith, 75, retired after 25 years as Monroe County manager, a job he voted against creating 25 years ago because "it gives one man too much power." Advertising Code. In Burlington, Colo., the Record ran a sales ad: "Several thingamabobs that look like, well, you know, those doobiddies that sit on the flingey-dingey. Very special price on these...