Word: ad
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Dates: during 1960-1969
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Here is the wish-world of the soap opera, where intuition triumphs and the end of the story is clear from the beginning. As in much advertising, there is a testimonial, a laboratory report by an unbiased observer, and ad-man, lab-man who drops the role of impartial analyst to lead the NAC "tour of the zoo" while testing his product. And like the media, the tract appeals to a valued life-style-in this case, a morally superior one. The reporter is even strata-spherically above accepting the University's blood-stained brownies. And consider the drama...
Last year, one ad said, "What, you mean you've only seen The Proposition once??" I had already seen The Proposition twice, but I went again last Wednesday to a free Vietnam Moratorium Performance. They had decided not to close, in the conviction that art doesn't suspend itself for politics, but a member of the cast announced at the beginning that they wanted to give a show about what had happened during...
...hanger balance. Later artists like Ellsworth Kelly, Kenneth Noland and Frank Stella solidified and emboldened color and clipped its ragged edges, while Morris Louis thinned his paints to the consistency of water and sent them streaming over unprimed canvas in free-flow ing rainbows. Within silent, seemingly impenetrable monochromes, Ad Reinhardt discovered an invisible world...
...Geldzahler's decision to devote whole rooms to single artists of his choice rather than include everybody results in a perspective that he himself probably did not anticipate. In the Met's vast spaces, Adolph Gottlieb, Robert Motherwell and even Barnett Newman wither. But the works of Ad Reinhardt, Hans Hofmann and Helen Frankenthaler take on new authority. The show's most serious deficiency is in sculpture, and Geldzahler admits that, with the exception of David Smith's towering talent, his choices were geared to what would look well with the paintings...
...Friends has several moments which benefit from minimal rehearsal and much ad libbing. Especially genuine is the party scene in which one intense student passionately berates, another for daring to attempt a mathematical solution to the universe. "You can't put anything into a black and white definition," he screa?ms and procceds to pour a bottle of alcohol over his opponent's head. In another scene, a kid asks a girl politely but firmly to remove all her clothes. She does so, and he leaves, explaining that he simply wanted to see her naked...