Word: ad
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Dates: during 1960-1969
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Bidette's quarter-page black and white ad shows a naked young woman hugging her knees and says, "Deal with a woman's body like a woman. For a woman," it continues, "underarm protection is not enough. There's the problem of vaginal odor. A very personal problem...
...sitting on a dune, her knees at her chest and her air fluttering slightly in the wind. She looks very sad ( contemplative I later learned) and the headline reads, "Unfortunately the trickiest deodorant problem a girl has isn't under her pretty little arms. The real problem, " continues the ad in smaller letters, "is how to keep the most girl part of you-the vaginal area-fresh and free from any worry-making odors...
Another section of the ad reads, "Pristeen is also very nice to use. It feels light and dry. (Your hands never touch...
...trying to make a distinction in your ad between 'pretty little arms' and 'ugly little vagina'?" Parting shot...
...issue of Cosmopolitan. For those of us who still don't feel clean enough, there is a new product on the market-a mod douche. Called "Cupid's Quiver," these "pre-measured sachets of liquid concentrate" come in four flavors: Orange Blossom, Raspherry, Jasmine and Champagne. "Relax," the ad commands. "And enjoy the revolution...