Word: ad
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Dates: during 1960-1969
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...from under the slyly provocative headline: "Relax. And Enjoy the Revolution." The product is Cupid's Quiver, a $3.50 package of twelve sachets of liquid douche concentrate that is offered in two floral scents (orange blossom and jasmine), as well as two flavor scents (raspberry and champagne). The ads were created by Marsteller Inc., a relatively sober agency that includes among its accounts IBM, Dannon Yogurt and Fruit of the Loom. Vogue banned any hint of the flavors, and the ad in that magazine showed only the floral scents...
...image by selling it through as many prestige outlets as possible and then move it heavily into drugstores. The only loser in this unlikely success story is Marsteller. Tawn executives last week switched the $500,000 account to Kane Light Gladney Inc., which is McKesson's ad agency...
...questionnaire-drafted by three first-year students calling themselves the Ad Hoc Committee on Grade Reform-asked students to choose between five grading systems including possible combinations of letter grades, pass-fail, and honors-satisfactory-low-fail, for their three years...
...creative energy loose on any topic at all-except a product. In the weeks since, TIME'S readers have heard about patriotism, battered children, truth, tradition, poverty, blindness, language and protest. The agencies report that the response has been abundant and heartwarming. Leo Burnett Co. Inc.'s ad on environment and pollution resulted in requests for 30,000 reprints. After urging the silent citizen to speak out, Dancer-Fitzgerald-Sample Inc. received a flood of congratulations, including one note allowing that "maybe Madison Avenue isn't all bad after all." The ad that has so far drawn...
...Last January, after a student sit-in cancelled a Faculty meeting in Paine Hall, the Faculty voted for lighter punishment for the demonstrators than the Ad Board had recommended. In February, the Faculty passed a ROTC resolution that was more explicitly political than one proposed...