Word: ad
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Dates: during 1970-1979
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...Ad Hoc Committee to Fight the Hike, a coalition consisting of the student newspaper The Heights, the student radio station WZBC and the undergraduate government caucus, the legislative branch of the Undergraduate Government of Boston College (UGBC), organized the tuition demonstration which picketed and chanted outside the meeting between...
Steiner, backed up by President Bok and Archibald Cox '34, Wilston Professor of Law, convinced Dean Daniel C. Tosteson '48 to appoint an ad hoc committee to make changes in the minority admission committee, which will study in effect until the year-long study is completed...
Superlatives are never exactly in short supply in the advertising business, but the news that came out of the world's largest ad firm last week really was a stunner. Announcing the biggest merger in Madison Avenue history, the Interpublic Group of Companies, the Manhattan-based agency holding company that is the industry's General Motors (1978 billings: $1.9 billion), announced that it was acquiring SSC & B, the U.S.'s eighth largest agency (billings: $750 million), for an undisclosed price. The acquisition of SSC & B (formerly Sullivan, Stauffer, Colwell & Bayles) would boost Interpublic's combined billings to more than...
...tent of Interpublic, a company founded on the still somewhat radical idea that an advertising enterprise can prosper by acquiring a lot of firms that are allowed, even encouraged, to compete with one another. The firm's mainstay remains McCann-Erickson, which bills more than $1 billion annually in ads from a long list of blue-chip clients, including Miller Brewing and Exxon. The Marschalk agency, which was a small outfit when McCann-Erickson bought it in 1955, is now one of the fastest-growing U.S. ad firms, handling such heavyweights as Gillette, Heublein and Paine Webber. Erwin Wasey...
Interpublic's latest acquisition reflects an accelerating trend toward bigness in the ad business. Part of the reason is that large multinational clients need agencies that can supply a broad range of services from ad production to test marketing worldwide. At the same time, there will probably always be a place for the nimble, specialized "boutique" ad shops that live mainly on their creative flair. The losers in the shifting pattern are likely to be the middle-size full-service agencies that are not big enough to compete with the leaders and not agile enough to beat out the small...