Word: ad
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Dates: during 1970-1979
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...billion next year, a move that will save each taxpaying family an average of $150. For this behavior, Brown has not won the endorsement but certainly the blessing of the most popular figure in the state, Howard Jarvis, author of Proposition 13. Jarvis originally appeared in a TV ad praising Younger for successfully opposing the legal challenge to Proposition 13. But then the tax cutter decided to help out the Governor as well. He cut a tape praising Brown: "Sure, I wrote Proposition 13, but it takes a dedicated Governor to make it work...
When the Minnesota poll gave Boschwitz a 23-point lead in August, a worried Anderson began to hit back hard, insisting that Kemp-Roth would require a 20% cut in federal spending and cause an "inflationary explosion." His name for his foe: "Big Business Boschwitz." One Anderson TV ad portrays Boschwitz as a cigar-smoking, pin-striped fat cat riding in a careering black limousine, forcing pedestrians to leap out of the way. Anderson also does not hesitate to remind voters that Boschwitz was state chairman for Nixon-Agnew in 1968. Complains Boschwitz: "Guilt by association. I thought that went...
...precisely 56.3% of the seats sold by the airlines, compared with 44.8% the year before. Trying to appease this irritated full-fare minority, American, Pan Am, TWA and British Airways have announced new sections in coach that are designed especially to assure business travelers that, as an American ad says, "you get what you pay for." Following similar three-class plans put in earlier by Continental Airlines and British Caledonian, these airlines will maintain their existing first-class sections but separate the rest of the cabin into two areas: one for full-fare coach passengers, the other in the rear...
...Post would fold. Murdoch was reported to be losing up to $12 million a year on the paper before the strike, so by not publishing he may merely have been cutting his losses. Additionally, Murdoch's New York magazine and Village Voice picked up a circulation and ad revenue windfall from the strike-Voice ad pages are running about double normal levels-and some of the city's Murdoch-haters believe the man may even have turned a profit from the dispute...
...about is Holmes' study, a bibliophile's opulent dream, though Holmes is so busy shooting up cocaine that it is questionable whether he could lift a book. It is also about an opium den so suggestive of for bidden and abandoned pleasures that it might serve as ad copy for Yves Saint Laurent's new perfume. One visual stunner provided by John Wulp is a fog-shrouded encounter between a steam launch and a schooner on the Thames...