Word: ad
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Dates: during 1970-1979
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...interference in the internal affairs of other countries. A number of American critics, too, have decried Carter's approach as rhetorical and naive. Several Soviet dissidents, on the other hand, have credited the Carter policy with keeping their movement alive. Minnesota Congressman Donald Eraser, leader of an ad hoc human rights group on Capitol Hill, says he would "like to see the Administration do even more...
Relations between Jerusalem and Washington hit a new low last week. Israeli Premier Menachem Begin lashed out at the Carter Ad ministration, and particularly at Secretary of State Cyrus Vance, for "taking sides" against Israel in criticizing the existence of Israeli settlements in the Sinai. Two days later the Carter Administration announced its long awaited decision to permit the sale of nearly $3 billion worth of advanced jet aircraft to Egypt and Saudi Arabia, as well as $1.9 billion worth of planes to Israel. The Israelis protested loudly, especially about the sale to the Saudis. But neither Washington nor Jerusalem...
Koskoff's suit points out that in some ads, the insurers claimed 1 million product liability suits are being brought each year; the Interagency Task Force put the figure at no more than 70,000. At least one jury verdict, in a Milwaukee suit, was thrown out because a juror brought an insurance ad into the jury room. Still, says Douglas Alspaugh, Aetna Life & Casualty advertising director, "when you try to affect people's thinking, you can't help whether they take their awareness into a jury room or a cocktail party...
Spending $500 million to expand in the beer business, Miller introduced the 7-oz. "pony" bottle and bought the Lite label for its low-calorie brew, which became a runaway success; Miller staged a high-budget ad campaign that featured Mickey Spillane and ex-Football Star Bubba Smith to give a macho image to Lite. In order to crack the highest-priced market segment, which has been dominated by Anheuser-Busch's Michelob and imports, Miller last October began national sales of Lowenbrau made under license in its U.S. breweries...
...also suffered under the new competition because it long had paid little attention to marketing, figuring that its popular product would just "walk off the shelves." As a regional brewer that sells almost all its beer to 16 states concentrated in the West, Coors cannot hope to match the ad budgets of the national firms. Even so, Vice President Peter Coors concedes that the family company has to make a basic policy change. Says he: "We must now begin actively marketing our product to guarantee our survival in an intensely competitive industry...