Word: ad
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Dates: during 1990-1999
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...WHAT?! Seems everyone's ripping off the iMac idea. Take this parody ad for the fruity-colored "iBrator" at sleeplessknights.com The site also has a movie takeoff of Apple's famous 1984 commercial, but the heroine doesn't throw a hammer. Steve Jobs' response: "Well, we do encourage people to think different...
That isn't an ad for a 12-step program for workaholics. It's an act of employer desperation. Steve Loegering, president and CEO of Loegering Manufacturing, ran the pitch to attract workers to his firm in Casselton, N.D., 20 miles west of Fargo, in what Loegering jokingly labels the state's "tropical corner...
...Reports is a New York City-based electronic recruiting company, and the five authors of this book feel that job seekers need to offer prospective employers a confident, pleasing touch. How does their version of schmoozing differ from networking? "Conventional networking is the clammy science of collecting business cards ad infinitum," say the authors. "No one particularly likes to network, and no one likes to receive a call from a desperate, edgy networker either...
Joyner and Smiley's crusade started more than a year ago when Smiley delivered a blistering commentary about a memo from the Katz Radio Group, a New York City-based ad-sales firm, advising clients to forgo buying spots on minority-oriented radio stations because "advertisers should want prospects, not suspects." Within days, Joyner's fans had heaped so much protest on Katz that its president came on the show and promised to double its billings for black radio stations. Next, Joyner and Smiley compiled a list of companies that get millions of dollars from black customers and started pressuring...
...shut up." The next day, with Joyner's blessing, Smiley blasted ABC for threatening to cancel the show. ABC's and CompUSA's switchboards were overwhelmed with angry phone calls from Joyner's fans. Last week Halpin appeared on Joyner's show and promised to hire a black-owned ad agency and to give a 10% discount to those who had sent in CompUSA receipts. Everyone's happy now. But why do black consumers have to go to such extreme lengths to get companies to take them seriously? As Joyner declared last week, "This ain't over...