Word: ad
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Dates: during 1990-1999
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...Harry! Remember the ad in the New York Times saying that when those ships net sea bass, they kill millions of birds...
...make one another laugh. Today's subjects are office humor and holidays in February. A "Valentine's Day, My Ass" card for lonely hearts? Possibly. A motivational groundhog speaker? Probably. A support group for obscure Presidents? "'I passed the Smoot-Hawley tariff, but do I even get a tire ad?'" Absolutely...
...selling on eBay and other auction sites. Traditional retailers are significantly augmenting their revenue by selling on eBay, and some are shutting down their stores entirely. Businesses that piggyback onto online auctions--insurers, shippers, escrow services--are booming. Offline businesses that compete with eBay--from antiques stores to classified-ad sections--are bracing for trouble...
...terminal for WebTV offers split-screen shopping, so you can buy Christmas gifts without taking your eyes off the tube. Excite@Home's broadband cable service will launch an undertaking next year that lets you instantaneously buy the products you see advertised. Say you're watching a Pizza Hut ad when an animated stuffed-crust pizza floats across the screen; two clicks of the remote, and it's heading to your door. Excite@Home already knows your credit-card details and address. Just sit back and wait for the calories...
...will the ads be effective? "The buzz on banner ads is really bad; they just don't generate numbers," says TIME Digital reporter Lev Grossman, noting, however, that interactive banners, similar to those Bush is using, have enjoyed the best responses and "hover times" (the amount of time a user spends on the ad before back-clicking to the original page). "It'll be interesting," Grossman adds, "to see if they're more interested when the message is from a politician, not some get-rich-quick scheme." One potential problem: While there's no way for the Bush campaign...