Word: ad
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Dates: during 1990-1999
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...more personally," says Donna Summer, who detailed her battle with depression. And it doesn't hurt that fans express their appreciation with cash. Sales of Lynyrd Skynyrd's 1977 Street Survivors more than doubled the week after its show premiered. In June, Tony Orlando took out a full-page ad in Variety to thank BTM for reviving his career...
...with eBay, the talent market eliminates the middleman and levels the playing field between buyer and seller. But an antique cigar cutter never has to sell itself. People do. "Marketing themselves is the most difficult thing for free agents," says Taylor, who heads the interactive division of recruiting ad giant TMP Worldwide, which bought Monster in 1995. "This puts them in the driver's seat...
...that matter, just a few. That's why Joyce Schwarz, co-founder of Mayday Interactive, an ad shop based in Santa Monica, Calif., is already sold on Monster's talent market. To get her firm off the ground, she beat out a few rival bidders for a personal assistant and a web designer. "It's not like a temp firm, which may not know my needs," says Schwarz. "It's matchmaking for business...
...Richmond initiative is being adopted in Atlanta; Birmingham, Ala.; Fort Worth, Texas; New Orleans; Norfolk, Va.; Philadelphia; Rochester, N.Y.; and San Francisco. President Clinton has touted Exile in a radio address. And the N.R.A., which donated more than $100,000 to Richmond's Project Exile ad campaign, is urging Washington to spend $50 million to apply the concept nationwide...
Trembling, Lorrie Johnson begins to climb an extension ladder at Calamigos Ranch in Malibu, Calif. On the fifth rung, the 27-year-old traffic coordinator is asked if she has any neck injuries. "I was extremely frightened," she recalls later. An employee of the TV-ad-sales company Adlink, based in Los Angeles, Johnson has already walked a tightrope and shouted strings of nonsense words in a rhythm exercise to a group of colleagues today. Now she's being asked to make a "trust fall" backward off a ladder into the arms of a dozen virtual strangers. Taking a deep...