Word: adamancy
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Dates: during 1980-1989
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...instructions are bad business as well as a torture to read. A maddening manual can cripple sales of products that might have been successful. Coleco lost $35 million in the fourth quarter last year partly because people flocked to return the initial version of its Adam computer, which the company offered for $600. In a statement to shareholders, Coleco blamed much of the consumer dissatisfaction on "manuals which did not offer the first-time user adequate assistance." Observes Joseph Sugarman, president of J S & A, a mail-order house that specializes in high-tech merchandise: "Very often, items with...
Meanwhile, two other companies making home computers are trying to regroup after disastrous performances. Coleco's Adam, the big hit of last year's show, was plagued by production problems and sold poorly after going on the market in October. The product has been rolled out again at a price of about $750. Atari, which lost $539 million last year on video games and home computers, announced last week that it will introduce a new home machine this fall that will have a larger memory...
...Adam Lowy '84, $1500 for his senior thesis entitled Cellular Interactions in the Regulation of Immunity.--Associate Professor Mark Greene...
...unofficial name for the 1984 Summer Games in Los Angeles is the Capitalist Olympics-so called because every cent of the $475 million budgeted to stage them has come from private sources, primarily U.S. corporations. But as every capitalist knows, the "invisible hand" of Adam Smith's marketplace economy not only provides bounteous rewards, it is also perfectly capable of delivering a sucker punch. It was far too early to tell whether the Soviets, in leading an East-bloc boycott of the Olympics, had landed a solid shot or a glancing blow on the 30 corporate sponsors, 54 Olympic...
...Alexander L Taylor III. Reported by Christopher Redman/Washington and Adam Zagorin/New York