Word: adame
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...down deals with the NFL and NBA because the licensing business has never been--and never will be--profitable. Instead, Nike's path to the future has shifted from building brand awareness (it hardly needs that now) to gaining a stronger foothold in growth markets like soccer and golf. Adam Helfant, Nike's global sports marketing director, estimates that $50 million in annual revenues will probably come from Reebok's NBA deal--not worth Nike's energy: "That's two months' worth of Jordan business...
...mail Adam at cohen@time.com
Zucker originally envisioned a dream team for the Rat Race cast. "We started out looking at the $20 million players," says the director, who had hoped that comedy titans like Mike Myers, Eddie Murphy, Will Smith and Adam Sandler would trim their fees to form a star-studded ensemble. "I guess in the beginning we all thought everybody would just have to work for two weeks, so we could afford these deals," says Zucker. "But then when we laid out the schedule, it was four or five or six weeks for each actor." He quickly set his sights...
...humans are most often inadvertent victims rather than targeted prey. In three photos, the shark appears as the aggressive killer the fearful public has always imagined. You should have chosen photographs that better depicted the misunderstood fish you wrote about. In this case, the pictures negated your thousand words. ADAM WYSE Delaware, Ohio...
...Adam R. Perlman ’04, a government concentrator in Currier House, is associate arts editor of The Crimson. This summer, he came home one day to find two bisexual girls in his room, wearing his clothing, and telling him he looked like Prince William. That's weird—because he doesn't see the resemblance...