Word: adamis
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...Hans-Olav Adami, who heads the epidemiology department, says he has been racking his brains to accommodate the needs of roughly 160 students—often at the expense of his full-time faculty—and bring together the department members scattered across three buildings...
...There’s absolutely nothing I can do,” Adami says, distraught...
...main profit driver, Miller Lite, have grown 18% so far this year. "A-B is a mean machine, with the competitive power of a Wal-Mart or a Microsoft. We can't overthrow the competition, so we have to restore the concept of choice in the marketplace," says Adami, whose stocky frame is well suited to his onetime passion, playing rugby. "Our mission is to be a strong...
...have been notable for their aggressiveness. With more and more Atkins-conscious beer drinkers watching their waistlines and Anheuser's Michelob Ultra low-carb beer taking off, Miller launched ads in late 2003 pointing out that Miller Lite had half the carbs of Bud Light. Then, in April, Adami upped the ante with the humorous President of Beers campaign. Once it became clear that Miller's well-crafted messages were having an impact, Budweiser responded with a negative counterattack, challenging both Miller's heritage, by making an issue of its foreign ownership, and its manliness, by dismissing Miller Lite...
Only lately, however, has Adami started to find such charges funny. In May, Miller took the battle with Budweiser from the store shelves to a courtroom, seeking an injunction to stop Anheuser and its distributors from what it claimed were false and deceptive marketing practices, including the defacing of Miller products in stores with pro-Budweiser stickers. A federal court ordered Anheuser to pull liquor-store posters that said Miller is owned by South African Breweries--its parent, SABMiller, is now headquartered in London. But the judge allowed the continued airing of TV ads declaring that Miller is South African...