Word: adamses
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Absent from the preview was Target executive Trish Adams, the woman responsible for green-lighting the New York City designer as the retailer's latest glamorous liaison. Adams, it turns out, was more than a thousand miles away at the company's Minneapolis, Minn., headquarters. Nose down, no piccolo. Adams...
Behind each joint venture is a flurry of wheeling, dealing and massaging of egos. Suddenly the role of designer matchmaker is more critical than ever. "Our goal is to find people who share our philosophy on offering high-quality design for excellent value," says the razor-sharp Adams, who consulted...
Keeping the lines voguish has ensured a stream of recent hits for Target, perhaps even a few bull's-eyes. In stores now is an effervescent new collection by the New York City--based sophisticates behind Proenza Schouler. Designers Jack McCollough and Lazaro Hernandez conceived bustier tops, jersey dresses and...
The success of these numerous forays depends on an elaborate support system. Target takes care of the heavy lifting?fabric sourcing, sample production, marketing?and allows the rotating design stars to focus on what they do best. Adams and Sprenger oversee a swat team of merchants and marketers. Volume helps...
Adams and Sprenger share an intuitive ability to foresee how a garment or object will best play for the store. They know their customers?or "guests," as they quaintly refer to them?better than anyone. The designers they partner with, themselves unassailable control freaks and not always familiar with the...