Word: adaptive
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Dates: during 2000-2009
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...January, Yahoo! announced that Panama, a new advertising platform central to its shift in strategy, would debut Feb. 5, refining how the company sells ad space. The system gives advertisers more control over their ad campaigns, letting them freely change keywords or ad strategies to adapt to what's working. It also enables Yahoo! to highlight ads relevant to a user's search rather than ordering them simply according to who paid more. Because search advertising accounts for nearly 50% of Yahoo!'s revenue, Panama is critical to its growth...
...marked the first discussion with Allston residents since the University released a robust 50-year plan earlier this month for its fledgling campus across the Charles River. State Representative Kevin G. Honan, a Democrat, attributed the unusually high turnout to Allston residents’ hope that University officials would adapt the master plan more directly to neighborhood concerns. “It’s a difficult time in the process. The neighborhood wants specifics but Harvard is not in a position at this point in time to present the specifics,” he said. Allston resident Matthew Snyder...
...farmers boost their sagging income? They can get out of surplus crops like wheat and into something really different, like raising llamas or growing ginseng. That, at least, was the advice given 5,500 farmers from 42 states who gathered last week in Des Moines for Adapt 100, a conference sponsored by Successful Farming magazine that presented 100 novel ideas for ailing farms...
British investigators aren't the only folks doggedly pursuing the murder case of former KGB agent Alexander Litvinenko, who was poisoned in November after trying to publish an anti--Vladimir Putin book. Also hot on the trail is JOHNNY DEPP'S production company, Infinitum Nihil, which will adapt Sasha's Story: The Life and Death of a Russian Spy, a forthcoming book by a London journalist. While Litvinenko's dramatic life story may drive Depp to ditch his Pirates of the Caribbean eye patch for a fur hat, Miami Vice director Michael Mann has taken on a competing project, Death...
...SLOPPIER WITH YOUR SCHEDULE "If you keep a tight calendar and you're not a dentist or a hair stylist, try being looser and not packing as many things in," says Freedman. A less structured date book makes it easier to adapt to inevitable surprises and affords you freedom to just go with the flow...