Word: adapts
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...management and the dynasty's long-term destiny - Elkann decided to give his first-ever extensive interview. Over the course of several encounters in Turin and Rome, he spoke with Time about his rapid rise in Italy's leading business family, Fiat's struggle to adapt to a shifting global playing field, and a young man's relationship with his famous silver-haired grandfather. The death of this formidable figure and of Gianni's younger brother Umberto Agnelli, both from cancer within a 16-month span, created the vacuum that forced Elkann - the eldest child of Gianni Agnelli's daughter...
...Ford to jointly turn out new compact cars in Poland. The company, which is particularly strong in Brazil, has been looking for expansion possibilities in India and China. Elkann may be especially suited for these global challenges, having lived all around the world as a youth. "Moving around, you adapt quickly to environments," he says. "If you are competent in many things, you don't have the depth of knowledge in any one field. I'm more long than deep. But fortunately for me, the family's interests were already diversified by both business and geography." Along with sports...
...brands such as Nike and Adidas possess, Koné has used the Airness allure to handpick partners licensed to produce the brand's sportswear - often with stiff conditions. All Airness clothes, for example, must be produced in France to satisfy quality requirements, and firms must have the ability to adapt design and materials quickly as demand evolves. Through similar deals, Koné has extended the Airness paw into other hot-selling, fashion-conscious products ranging from school notebooks to mobile phones. Koné manages that activity from the offices of MK Promotion - the unit overseeing marketing, communications and design questions...
Perhaps that's why, this time, I won't be disappointed if gas prices stay uncomfortably high. Then I might finally be able to adapt to them. I might relinquish, at last, my selfish fantasy of buying a 300-h.p. sports sedan that uses only premium. I might break myself of the obsessive road-trip habit that caused me to put over 90,000 miles on a new SUV in just the past two years. I might trade in the SUV for a mountain bike and lower my blood pressure as a wholesome side effect...
...product innovation, and after all, it's the boots that boost the bottom line. In March the company launched the +F-50 Tunit, a soccer shoe that allows players to mix and match three different components--the main body, or upper; the insole; and the cleats, or studs--to adapt to different playing conditions. (Most serious players buy several pairs of soccer shoes for that purpose.) Want a red, lightweight boot for playing on a soft surface? Use a wrench to replace the short studs with long ones, slide in a lighter sock liner, and exchange the black upper...