Word: added
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Dates: during 1940-1949
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Last week three magazines were scrimmaging in an all-American squabble. In splashy newspaper ad's, Collier's announced a streamlined T-formation system for picking its 1948 team-but made no mention of "Granny" Rice. Piqued because he had turned out a football dope story for its arch-rival Look, Collier's told him he could take all his business in that direction. Rice did. As a quick replacement, Collier's lined up six big-name coaches (at $500 per coach).* This "Supreme Court of Football," aided by ballots of ex-All-Americas and campus...
...Business Biographer B.C. Forbes's five sons, there seemed to be a yawning gap in the market, right at the top. Nobody was putting out a magazine that cost $150 a year. Last week young Forbes had one in the dummy stage, and was taking a full-page ad in the New York Times next week to announce it. Its name was Nation's Heritage, its high-flown purpose to illustrate "the whole American panorama -the resources, the living patterns, the culture and the tradition of all the people and of all the land...
Rush Season, in Mexico City, Factory Manager Emilio Checa addressed a quarter-page newspaper ad to Teléfonos de Mexico: "Forty days ago we reported our telephone out of order. Won't you please have something done...
...with the money? The islanders asked Britain's High Commissioner for the Western Pacific, lanky Sir Leslie Brian Freeston. Said he: if Pitcairn Islanders would build a school, the British would promise to keep it going in perpetuity. And to show he meant it, his office placed an ad in New Zealand's Education Gazette for a new teacher...
Last week on Pitcairn, the man who answered the ad-blond, 40-year-old Albert Wadkins Moverley-was pitching in with the work on the new schoolhouse. Teacher Moverley will have a few modern gadgets to help him with his 25 charges that John Adams would never have thought possible on Pitcairn. Among them: electricity, radios, and a 16-mm. movie projector...