Word: added
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Dates: during 1940-1949
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...Want Ad...
...American Airways wanted a travel ad on Ireland. The J. Walter Thompson agency, digging through travel folders, liked some lines attributed to George Bernard Shaw: "I was lost in dreams in Ireland; one cannot work in a place where there is such infinite peace...
When the complete ad was sent to him for approval, Shaw touched up the copywriter's prose, making Dublin an "architecturally noble metropolis." And up to last week, with the ad ready to run, Copywriter Shaw had not even mentioned the matter of payment...
Walter J. Weir, 39, is a handsome six-footer who flopped as a vaudevillian, switched to advertising and built up a $1,500,000 business. At a Publishers' Ad-club dinner in Manhattan, he rose to register a protest about the ads "connected with the business of embalming authors' brains between stiff covers." To Weir, the ads for what another adman called "breast sellers" look no different from "bra advertising ... It is difficult, at times, to tell . . . whether a book is about land-development or bust-development, about seafaring or suckling ... In my opinion, book advertising trades...
...tricks in a no-monkey-business British accent. Her principal television bugbear is common to every kitchen: how to get everything ready at the right moment. Sometimes she has to gloss over the end of her TV bill of fare in a hurry; again, she may have to ad-lib with her eggbeater, in order to fill out the half-hour. "Food is alive," she says. "You never know how it will...