Word: added
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Dates: during 1940-1949
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Manhattan's II Progresso Italo-Ameri-cano had run a full-page ad last January calling for a committee of 100,000 to get at least a million letters off to Italy posthaste. Points to be made to relatives in the old country: food and relief has been coming from the U.S., not Yugoslavia or other Soviet satellites; Italy's hope for peace depends...
Through the quiet, ever-grey want-ad columns of the London Times rang a challenging voice last week. It called for "well-educated young men who are willing to take off their coats and learn an exciting trade. Work arduous, filthy; you will be frozen to death in winter and roasted in summer. But the pay is good, and those who make the grade will have a job for life, with every opportunity to climb to a good position. . . . There is no reason why we can't have men who talk like Socrates and work like Hercules...
...must be gratifying to the CRIMSON that even its advertisements bestir the rest of the newspaper world. The MacArthur ad hit the Boston papers with a hearty "Harvard Vets Oppose MacArthur" headline. But the ad itself cannot be held responsible for what people infer. If, as in this case. Boston newsmen don't have time to do a little investigating, if they happen to interpret paid political ads erroneously, it is no fault of Chandler, Cook, and Knight...
Actually, all the ad says is that ex-servicemen have some peculiar reason why not to vote for MacArthur, else why the use of that good old word "veteran"? The ad doesn't say, for instance, "Sponsors: veteran Jonathan E. Robbin, veteran Gibb C. Taylor etc.," it merely lists the names of a number of public spirited Harvardians and others who think "vets" should not vote for MacArthur...
Huckster Nietzsche. The 19th Century's Philosopher Friedrich Nietzsche made the grade in 20th Century advertising. In the New York Times, John Ward shoe stores led off an ad for a "neither staid nor stuffy" shoe with the Nietzschean quote: "I am not successful at being pompous...