Word: added
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Dates: during 1940-1949
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...diphtheria increase of more than 18 percent during the past year." On page 56 our Medicine department had a story which said that there had been "an approximate 30% rise in cases (of diphtheria) last year." TIME got its figures from the United States Public Health Service; the ad's figure erred only in being very conservative. But the fact remained that readers had to read the Medicine story and the advertisement in order to ask us about the discrepancy...
...plan it that way?" The question was raised recently by a number of readers when a picture of the 30th Anniversary Parade in Moscow (showing huge blown-up portraits of Russian leaders being carried above the marchers' heads) appeared opposite a full-page ad built around a picture of the big gasbag figures in Macy's famous Thanksgiving Day parade. We didn't, of course, plan it that...
...Harvard, and ya gotta friend dat wants ta go ta Harvard. Only trouble is he's at Yale awready. Tell ya wet ya gotto do, or better yet, tell ya wot die guy C1878 done. He puts and ad in da CRIMSON, da number of da ad is C1878, an' he's askin' if anybody at Harvard wants ta go ta Yale...
...after an ad for an attachment to "define" the television image (small-screen images are still apt to be fuzzy...
...ad man's idea. Why not have singing commercials set to really good music? Before the ad man could say J. Walter Thompson, he had consulted promising young composer and Guggenheim Fellow Gail Kubik (best known for his score of the Air Force film Memphis Belle), and read him a little soap-flakes jingle that begins by asking: Any runs today, stocking runs today...