Word: added
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Dates: during 1950-1959
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Earlier, at a symposium which opened the conference, three educators acknowledged the problems of multiple applications, and presented solutions which will now be considered by an ad hoc committee of the CEEB...
Later on, he ad-libbed another story about the operator of a chain of filling stations who tried to check up on his employees by driving up in his car incognito. He was astonished at the super service he always got until one day, lifting his car's hood, he saw a note attached to the motor: "Be careful what you do or say. This s.o.b. is president of the company...
...York Times, which has no trouble printing "All the News That's Fit to Print," had considerable trouble last week deciding what nudes are fit to print. When the producers of the Broadway comedy, Reclining Figure, tried to place an ad in the Times illustrated with a line drawing of a reclining nude, a staffer in the ad department said no. Other New York dailies ran the ad as submitted, but in the Times the nude was decorously fitted with a brassiere. At week's end, after taking the matter "under review," the Times allowed the ad...
Furthermore, says Schwerin, "TV is not an advantageous medium for every type of product ... It is easy to show that a shoe polish will shine shoes, but how can you show that a pill will give relief?" Many a TV ad fails, says he, because admen are "college men ... not in rapport with the people they are communicating...
Back in civvies, he started Schwerin Corp., now collects an estimated $800,000 a year in fees ranging from $800 for checking a single short commercial to $54,000 for a yearly contract. In Manhattan's 400-seat Avon Theater, he tests ads and new programs on both cross-section audiences and special groups invited by mail (such as dog owners for Ken-L-Ration commercials). The viewers turn in reports to determine how much of the sales message is retained. Since most of his business comes from corporations checking on their ad agencies, he naturally hears many...