Word: added
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Dates: during 1950-1959
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After recently completing a vacation trip through Canada, I headed back to Canada again almost immediately. This time the trip was in line of duty. At Ste.-Adèle-en-haut, Que., we had scheduled a meeting of the people who work on TIME'S Canadian edition...
...meeting at Ste.-Adèle included editors, writers and researchers from New York, our resident Canadian advertising sales force, circulation and promotion people and TIME correspondents. In round-table groups and seminars we had a chance to examine our various jobs, review some history of TIME in Canada, and take a look at the future. I would like to pass along the highlights of just three of the areas we reviewed...
...Canadian edition of TIME carries its own advertising, and our Canadian advertising sales manager, Bradley Gundy, who organized and ran the Ste.-Adèle meeting, reported on this side of the business: In our first year, TIME Canadian carried 196 pages of advertising. As the country's economy expanded and more and more industry developed in Canada, advertising in general also expanded. By 1949 we had passed the thousand mark of advertising pages in the magazine. And last year saw an alltime high, when advertisers placed a total of 2,152 pages in our Canadian edition...
...regard for the rapidly deteriorating Republican state machine. (Only at the end of the campaign did Maggie Smith publicly endorse Cross.) Topping all the other Republican problems was Cross's personal unpopularity with the voters. Too unimaginative, tough and cold even for Maine, honest Burton Cross ran an ad ministration that was distinguished, as one observer put it, "for an everlasting aptitude for ineptitude." Democrats made the most of his tactlessness, e.g., although he had conscientiously investigated the severe economic distress in Maine's coastal area, he had remarked that the people would have to "lift themselves...
...before NATO takes up the question of German admission, probably in October. France willing, the chances were growing that some time this fall. West Germany will get back its sovereignty and be "associated" with NATO. And if Paris says no? The British at least are for a series of ad hoc bilateral pacts between the U.S., Britain and Germany, so that the Germans can be tied to NATO through a Balkan pact-type arrangement, similar to that which links Yugoslavia to NATO partners Greece and Turkey...