Word: added
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Dates: during 1950-1959
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...This ad field is growing so fast that Manhattan's Batten, Barton, Durstine & Osborn hired a Negro two years ago as special consultant on the Negro market, and has since boosted its accounts in the field from...
...quality and prestige. A long history of exploitation makes him wary of cheap, shoddy goods. Thus, a Negro buyer is likely to spend more of his salary on high-priced goods than a white man, partly because it gives him prestige before his friends. A tobacco company aimed an ad campaign at the Negro market and, taking into account his lower income, featured its 10? brand. The campaign flopped. Admen found the Negroes resented the implication of economic inferiority, had gone right on buying their favorite top-quality brands...
This involved a breach of a confidential relationship, since such blueprints . . . are released to industry sources and suppliers . . . on a confidential basis." G.M. Customer. The Wall Street Journal's President Bernard Kilgore was surprised but not distressed by G.M.'s embargo and ad withdrawal. Said he: "For years almost everything -in Detroit has been 'off the record.' We just decided not to play it that way. It isn't journalism." Kilgore agrees that there may be honest differences of opinion over what should and should not be printed, and that "our editors are perfectly willing...
Verbum Sap. In Martinsburg, W. Va., Farm Machinery Dealer Ray Albright put an ad in the Journal: ALL THIEVES please quit breaking into our store. We never leave any money around the place after closing hours...
...Long Wait (Parklane; United Artists). Mickey Spillane is not a writer to duck the vital issues. The first movie made from one of his mysteries, I, The Jury (TIME, Aug. 7), was a warning to psychoanalysts to stay out of the numbers racket. The second is apparently an ad for amnesia...