Word: added
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Dates: during 1950-1959
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...worth the price. Purred Actress Faye Emerson: "Whenever I open in anything, the very next day a woman calls from Variety and says. 'Did you see our nice review? Oh, by the way, we have a special edition coming up. Wouldn't you like to take an ad?' Usually I can think of ways I'd much rather spend my money. As a matter of fact, I don't read Variety. I'm not all that interested in all the economic stuff they run. It's a kind of a weekly bulletin board...
Despite such occasional complaints, no one seriously suggests that placing an ad or failing to place one can influence Variety's reviews. For the most part, the paper's salesmen run into surprisingly little sales resistance. In the old days, before the show-business community decided that honest sheets such as Variety deserved a little support, Variety salesmen were forced to practice the hard-sell, often found it even harder to collect. Many a buck-and-wing team was trailed from Times Square to Peoria before its bill was paid...
Pedagrog. In Onerahi, New Zealand, an ad for Teacher's whisky is on the side of a school...
Readers of some Roman Catholic magazines were encouraged to buy a "Little Nun" or a "Little Priest" in 40-or 45-in. sizes, each $8.95. "Watch," says the ad, "how [children] will assume the quiet dignity of those who have dedicated their lives to the Church." But Christianity's smash commercial success is a song, composed by Disk Jockey George Donald McGraw. 30, of Salem, Va., who got tired of hearing "songs about funny animals, Santa Claus and filter cigarettes" at Christmastime and decided that "everybody was kind of starved for something real sincere." The something Deejay McGraw provided...
...Times Marches On. Coming with the peak of Christmas advertising, the strike was a bitter economic blow for New York papers. By missing its mid-December Sunday issue, the Times alone lost some $1,000,000 in ad revenue. Characteristically, the Times went on in its role as daily recorder of history. A full force of newsmen under Managing Editor Turner Catledge and Assistant M.E. Theodore M. Bernstein went imperturbably through the task of putting out a paper every day, writing copy and headlines, dummying the pages and then sending the work to the morgue instead of the composing room...