Word: added
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Dates: during 1950-1959
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...handshaking, get-out-and-meet-'em presidential primaries, friendly Pat Brown, the man from the nation's second biggest and fastest-growing state, is a living ad for the paws that refresh. In a day of political moderation. Brown yields right of way to none as a middle-of-the-roadhog. As potential leader of California's big (at least 68 votes) delegation to the national convention, Brown may hold make-or-break power over other party hopefuls. If nothing else, that kind of power may be clipped as coupons for the vice-presidential nomination...
...Spayth has no heir apparent. His only son wants to stay in the drug business; his only daughter has a family to raise. Last week, at 66, Spayth was hunting for a successor with a characteristically flip and frank tactic. WANTED-A SUCKER LIKE I WAS, read his want ad in the Publishers' Auxiliary, a Chicago trade paper. Spayth's scheme: to hire someone willing to work as hard as he does, in return for a regular salary plus weekly lOUs that would be converted into a down payment on the paper. Spayth's condition: "The closing...
...editor of Hearst's rival Good Housekeeping (circ. 4,367,766). Mayes will bring along Good Housekeeping Managing Editor Margaret ("Maggie") Cousins as his second in command. Editor Mayes may find his hands full. The recession year has cost McCall's a 13.6% drop in ad sales for the first nine months, twice the average loss for the top 20 general magazines. One thing seems certain: after last week, no McCall's staffer will be able to keep a straight face when he plays the pitch of Togetherness...
...takes credit for inventing Jane Russell, rescuing Norma Shearer from being treated like a superannuated widow, nearly succeeding in making Rumania's ex-King Carol popular. To launch unknown, 25-year-old Diane Hartman (Birdwell calls her 22) in that white silk rig, he has concocted some accompanying ad copy to the effect that Hollywood is empty of female glamour-except, of course, for Diane, who is described thus: "An untamed animal who has learned the art of song, mastered the modern primitive dance. A 22-year-old nymphet free of fingerprints-a desirable but unattainable, unchained barefoot wench...
...years, went into advertising, came back this year at Smith's request to take on the job of selling jet seats to the public. In the 1930s Charlie Rheinstrom was the first to meet head on the public fear of flying, which other airlines ignored, with an unprecedented ad titled "Afraid to Fly?" ¶ William J. Hogan, 56, executive vice president for finance, is a wiry, greying man, who has won an industry-wide reputation for shrewdness by getting American's money on the best terms, making it stretch farther with careful planning. Smith hired...