Word: added
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Dates: during 1950-1959
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...proposal to get the public to share in the responsibility for TV programing last week highlighted the networks' attitude toward their urgent problems. One night last month Board Chairman Sigurd S. Larmon, of Madison Avenue's topflight Young & Rubicam ad agency, suggested to the major network presidents that a committee of responsible citizens be set up to make recommendations for TV reform. The response of NBC's Robert Sarnoff and CBS's Dr. Frank Stanton were made public last week. NBC took up the adman's idea with enthusiasm, expanded it into an elaborate proposal...
Responsibility for what appears on TV, said NBC, should be properly spread among networks, local TV stations, independent producers, ad agencies, advertisers, and the viewing public. Possible members of a "public policy committee": the president of the American Bar Association, the president of Vassar, an ex-chairman of General Electric, Educator James B. Conant, retired U.S. Judge Learned Hand...
...agreed to handle all of the Democratic Party's advertising and pressagentry during the 1960 national campaign. The California firm's acceptance marked the end of a long search by National Democratic Chairman Paul Butler, who had already been turned down by major ad agencies in Manhattan -because, so he said, they were fearful of offending big Republican customers...
...automatic press plate casting machine, designed for operation by one man, that the Oregonian plans to buy. The Journal refused to bargain separately, and the stereotypers walked off both papers, to be followed by members of all the other newspaper unions. At that point the executives, editorial-page writers, ad salesmen, secretaries and other nonunion employees of the Oregonian and the Journal put on yellow aprons and ran off a joint, jury-rig paper on Oregonian presses...
...Newhouse, 30, son of the Oregonian's, Owner Samuel I. Newhouse, read from a manual while helping to keep the presses running ten hours a day. Harry McLain, the Journal's vice president in charge of sales, complained that some of the workers were being careless with ads; he took over, promptly pied a full-page ad. Since the printers had taken their tools with them, Oregonian Editor Robert C. Notson had to use a tiny screwdriver from his key ring to punch leads between the linotype slugs on Page...