Word: added
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
Generally, circulation has held steady. But for the first four months of this year, newspaper ad linage was off 7.8% from 1957 figures.*Coming on top of the general postwar rise in production costs, the recession was squeezing tighter yet the thin profit margins of many a publisher...
...Magazine ad linage was off 7.7%, and television ad revenue was up 14.1% for the first four months of 1958 compared with 1957 figures...
...other hand, Denver's subcontracting Stanley Aviation Corp., whose business is down 15%, decided that the problem was not too many executives but too few. It added new executives in production control, cost accounting and sales. "When do you add salesmen?" asks President Robert M. Stanley. "When you have more orders than you can fill, or when you don't have enough?" For similar reasons, cameramaker Bell & Howell this year tripled its ad and sales promotion budget to $600,000 for the second quarter as part of President Charles H. Percy's antirecession campaign, while Reynolds Metals...
Labor has its incentive systems, its ruby-studded 25-year pins, its bowling leagues, ad infinitum, but no pride of workmanship. My blood boils every time I drive to the auto dealer and am questioned: "What's wrong with it?" If I don't know, they don't either. I'd settle for a do-it-yourself book in the glove compartment...
...some sporting zest. It succeeded too well. In flowed letters at the rate of 500 a day; out flowed free books. By the time the mails had poured in some 3,000 claims from winning bettors, the publishers nervously stuck a finger in the dike: they took a small ad in one morning's Times cautiously announcing that their "offer" (identified only by its date and page in the Book Review) would expire that afternoon, then started getting up a form letter that all bets were...