Word: added
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Dates: during 1950-1959
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...KMYR. Burden, a lively pitchman of 29 who owns two other stations, made his pitch by announcing a $50,000 "Treasure Hunt." The old scheme has seldom been so doughtily exploited. College boys plastered downtown store windows with promotional stickers, annoying merchants so much that KMYR ran a newspaper ad apologizing. The first hints as to where the loot was buried were totally worthless. Sample: "Fifty grand is much money, forsooth/Don't waste your time in a telephone booth...
...lose," spieled a full-page ad by Doubleday & Co. in the New York Times Book Review. "We are so convinced of the appeal these important books will have for you that we are willing to bet that five of them will be best sellers by the first week in May." The terms: if more than one of the six failed to make the Times bestseller list by then, Doubleday promised to send a copy of any one of them "absolutely free" to anybody asking...
Producer Eugene Burr directs the screening of the few actors who take principal roles; some have fled auditions in tears after a ruthless grilling by lawyers testing their ad-libbing ability. The jurors are picked from studio visitors, must come back three to seven days running until the trial is finished. As a concession to TV viewers' impatience, they reach their verdict by majority vote...
Verdict cannot afford star salaries, but many big-name actors ad-lib happily without riches, become convinced of the "truth" that they are relating. Last week Betsy von Furstenberg was on trial for shooting her "husband" on the pretext that she mistook him for a prowler. The prosecuting attorney, in real life Manhattan's Seventh District Assemblyman Daniel Kelly, had built up a damaging case against her. "It all looks very black for us, but wait until I take the stand!" she cried. Verdict's lawyers get just as engaged, lose their tempers in "court," on one occasion...
When I submitted an ad of my Toward World Brotherhood to World Report, its Vice President in Charge of Advertising returned the check with the comment: "We do not think, however, that our columns can be available for this type of advertising, since we are quite sure it will involve us in a controversy with other sects. If you feel there is some other way of writing your copy so that the controversial angle will not appear, then we'd be perfectly happy to run it." Is there any field except sectarianism where a great national magazine feels it must...