Word: added
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Dates: during 1950-1959
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...after new subscribers, so they can raise their advertising rates, the Farm Journal is earnestly doing just the opposite. The 81-year-old monthly is trying to winnow some 220,000 non-farm readers out of its circulation of 3,533,956 and is already paring its ad rates accordingly. Last week readers without R.F.D. addresses were considering a special query from the magazine: "Do you own, operate, live on, work on a farm, or do business with a farmer?" If the answer was no, the subscriber got the choice of a cash rebate or a subscription...
...spare, direct first novel by a 25-year-old Californian, the members of the triangle are less interesting than the author's skill at triangulation. The draftee hero is clean-cut enough to be a sidekick of Frank Merriwell. The girl is sweet enough to grace a soap ad. And the bedeviled antagonist is the victim of an unconscious drive that makes him pathetic rather than villainous. Yet this is the kind of book that demands to be read at one sitting: the people may not be important, but their story...
...short, of average build, blue-eyed, grey-haired, wearing a neat and conservative suit; his air of aplomb as he looked around the crowded room was that of a subdued advertising executive. He spoke good English, and as he began to read the text of a formal speech he ad-libbed that he liked to ski, swim, play tennis; he broadened that into "good sportsmanship" and that into "good neighbors" and that into "peaceful coexistence...
Produced by the Manhattan ad agency of Doyle Dane Bernbach, Inc. and written by a 35-year-old bachelor girl named Judith Protas, the ad immediately drew hundreds of requests for copies. The greatest compliment came from Madison Avenue, where admen paid their respects by posting the Ohrbach's ad on their own bulletin boards. Said Walter Palmer, retired vice president of Manhattan's Batten, Barton, Durstine & Osborn: "A masterpiece...
Last week Burnett landed the Chrysler corporate account, worth about half of Chrysler's current ad budget of $16.5 million (down some $10 million because of lagging Chrysler sales). Later Chrysler also announced that Burnett will handle the Chrysler export passenger-car account as well. Leo Burnett will now have the chance to show the new images needed to stop Chrysler's slide in sales...