Word: added
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Dates: during 1950-1959
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...happened was that a columnist for some 45 Roman Catholic newspapers and magazines had written a story complaining that CBS was about to stage a play whose off-Broadway version in 1954 pleaded "for soft handling of suspected Communists." The story sent Madison Avenue into a flap, and ad agencies for go's five sponsors talked of backing out. Officials at CBS rushed down a wad of proposed script changes...
...exurbs of New Jersey and Long Island, the middleweights give readers a commodity that increasingly defies the resources of the big-city daily: intensive home-town coverage plus an increasingly sophisticated coverage of world affairs. Now a giant among examples of the trend, Alicia Patterson's broadly curious, ad-fat Newsday (TIME. Sept. 13, 1954) has scooped 268,626 Long Island readers right out of the pants pockets of New York City's seven major dailies since 1940. Under the guns of Los Angeles' four dailies, 30 suburban and small-town papers share more than...
Whom He? In Grosse Pointe, Mich., offering "reasonable rates," a Mr. Erickson appealed to parents through an ad in the News: "If you are not satisfied with your child's progress in school, why not have he or she tutored by an experienced teacher recommended by the Detroit Board of Education...
...enough to go out every morning and fight the bigger (circ. 2,083,972), richer, lustier New York Daily News, Hearst's New York Mirror (circ. 876,938) loves boys and girls. In what he called a "partial listing," Mirror Publisher Charles B. McCabe took a full-page ad in the rival New York Times last week to reel off some of the activities that engage the Mirror when it is not looking for news: art in the public schools, basketball tournaments, Boy Scout awards, Children's Day, Christmas carol singing, folk-dance festival, golf tournament, handball tournament...
...worst mistakes a recruiting officer ever made. Lieut. Siegel (Glenn Ford), Marblehead's chief whipping boy, is assigned to rectify the error, and manages to teach the brute a few appropriate words to say at war-bond rallies. Touched with gratitude after his first public ad-dresk Seaman Jones takes the opportunity to tell one and all, including the admiral himself, that Lieut. Siegel is "the best (BEEP!) officer I ever served under...