Word: added
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Dates: during 1950-1959
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...Start. In London, the New Statesman & Nation printed an ad: "Feeling fogbound? Stand at your window with a glass of Duff Gordon's El Cid Sherry. Watch the mist turn rosy...
...record 57 million) last year. Los Angeles Times Editor L. D. Hotchkiss even credits his paper's saturation coverage of TV with helping to cure the summer circulation slump that has long plagued dailies. Madison Avenue also seems to have heeded publishers' arguments that newspaper ads command greater attention than TV commercials. While TV's ad revenues have jumped $452 million in the past two years, daily newspaper advertising in the same period grew by a record $610 million, and in 1956 logged a peak total of $3.3 billion, v. TV's $1.2 billion, also...
...Magazine ad income, also higher than ever, has grown $114 million, to $782 million...
...breezy, gag-filled style. Unlike most gossip columnists, Herb Caen seldom rumples through dirty linen or tries to scoop the city desk, but concentrates instead on the San Franciscana he calls "sightems" or "babble-by-the-bay." Sample Caenanities: "Sign on a Volkswagen: Help Stamp Out Cads"; classified ad for a new home: "All-electric family kitchen, including natural-birth cabinets"; one matron to another matron: "No, she's not keeping the car any more. Just the chauffeur...
Cameras began rolling stealthily this week on the most elaborately furtive TV production of the season: the first commercial for the Ford Motor Co.'s new medium-priced car, the Edsel. To keep the car's looks hush-hush until the big unveiling Aug. 27, the ad agency hired Hollywood's Cascade Pictures, which makes special movies for the Atomic Energy Commission and the guided-missile program. Said a studio spokesman: "We're using all the same precautions that we take for AEC films." Five shrouded Edsels were whisked across the country by van from Mahwah...