Word: added
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Dates: during 1950-1959
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...Questions? In Crestline, Ohio, the weekly Advocate ran an ad: "For Sale: 22 wheelbarrows, with side boards, 2 steel wheelbarrows, 1 with wood handles . . . No Sunday sales, no sale to minors. Not responsible for accidents. No credit...
...band struck up the jazz classic Muskrat Ramble over Los Angeles' KTTV, Lyricist Ray Gilbert winced to hear his own words replaced by others: "You're gonna love this coffee, man oh man ..." Last week Gilbert sued for $300,000 from the sponsor (Hills Brothers Coffee), the ad agency (N. W. Ayer), and his own music publisher (George Simon), who explained that he had sold the singing-commercial rights to the music -minus the lyrics-for $500. Gilbert charged that the jingle had injured his reputation "by reducing him in the eyes of the music profession, publishers...
Meanwhile, back at the agency that produced the ad. Adman Howard Becker modestly disclaimed any special talent for creating the likeness of a radio pundit. Said he: "It's simple, really. If you speak in a portentous voice, write copy in short, terse style, make everything sound important, you sound like Murrow-no matter...
...often pompous emotionality, was sympathetically interpreted by the orchestra. Borodin often employs thick brass and woodwind textures in his scores, and the playing of these sections was particularly good. The objectionable thing here is the music itself, specifically the first movement, which is little more than the reiteration, ad nauseam, of a single motive. The rest of the symphony, although often cumbersome and awkward, is better...
...Minute Labyrinth. Since Texaco became sponsor in 1940, the program has introduced regular intermission features such as Opera News on the Air, Opera Quiz, and Clifton Fadiman's interviews as a roving reporter. Before that, Announcer Cross sometimes had to ad-lib for as long as 35 minutes. "Frantically reaching for ideas," he recalls, "I once described the labyrinth of paths beneath the opera house, then the cellar under the stage where the technicians were located." Another time he "dwelt thoughtfully on the numbers on the railroad cars" in which each singer would travel on tour...