Word: added
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Dates: during 1950-1959
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Readers who tried to buy Look and LIFE in many cities last week found that the magazines had sold out shortly after reaching newsstands. Chief reason: both magazines carried a two-page Swift & Co. ad containing twelve coupons, each of which was good for a 10? or 15? discount on Swift meat products ranging from dog food to frankfurters. Grocers, tipped off by Swift's six-page advance ads in trade magazines, bustled to buy LIFE and Look. They figured that they could turn a Swift profit, since the coupons alone in each 15? Look and 20? LIFE were...
...letter (signature: F.P.), it decided to withhold the story from police and aim for the jackpot: the bomber's surrender. Instead of printing the letter, the Journal ran a wily item in its Personals column intimating that it would "help" the bomber if he gave himself up. The ad caught the eye of World-Telegram Managing Editor Richard Starnes, who guessed immediately that the Journal had received a letter from the bomber, checked out his hunch, and broke a Page One story on the bomber's "new letter to a New York newspaper, hinting that he may declare...
...except drive, he is the scion of a line that once ruled a large slice of Italy (said a medieval couplet: "From Roma to Perugia, it's all Faina"). After World War I. in which he got three decorations and was seriously wounded, he was hired through an ad by Donegani as his assistant...
MISCELLANY The Last Frontier. In New Glasgow, N.S., the News printed a classified ad: "WANTED-A good woman who wishes a good home. Will marry if necessary-Charlie Morrison...
Before anyone could say "Listerine," Lambert "bustled the dear old gentleman out of the room" and soon, with glistening eyes, he was punching out Listerine's first, fine, fetid halitosis ad. That was in 1922. Ever since, says Lambert in this rousing, readable autobiography, "I have had the fear that my tombstone will bear the inscription, 'Here lies the body of the Father of Halitosis.' " Today, thanks to impish Gerard Barnes Lambert, the world is full of youngsters to whom the pre-halitosis world must seem as remote as that of Chaucer's Wife of Bath...