Word: added
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...Council took this action in defeating a measure to make its own ad hoc Foods Committee merely an advisory body to the Inter-House group. The bill would also have dissolved the Council committee...
...Volksoper, where talent often plays second fiddle to length of service, Prawy hand-picked 20 beauties for his chorus and excused the theater's other 60 choristers. After that all Prawy had to do, by sheer dictatorial force, was to prevent the Austrian singers from ad-libbing about Vienna weather, Austrian taxes or anything else they might think funny in the middle of a song...
...Church parishioner named Leonard M. Sive took over. Sive, an advertising man, had long been wondering what could be done with consumer appeal in church advertising instead of the customary institutional copy. In collaboration with Rector Morris Arnold he worked out a series of two-column, 12-in. display ads for Cincinnati newspapers. Each ad carried a picture of Christ Church's Rector Arnold, and the invitation to "come in and talk it over." Sample headlines: "DO YOU FEEL NOBODY NEEDS YOU?" "IS IT PROPER TO JOIN A CHURCH TO MEET PEOPLE?" "DO YOU REALLY WANT YOUR CHILDREN...
...trade associations, the American Association of Advertising Agencies has long worked to raise the standards and ethics of its profession. It was founded to bring order out of advertising's pre-World War I chaos, when ad agencies often kicked back part of their commissions to publishers, or split fees with advertisers. A.A.A.A. also helped to change the agency's original role as a publishers' space broker. Today's ad agency works not for the publishers but for the advertiser, helps him find markets, choose media, check results. By standardizing the agency fee at 15%, A.A.A.A...
...advising on public relations, and a score of other important selling services. For many an agency profits run about ¾% of billings; with that little margin nobody expects the advertising agency to revert to big-scale fee-splitting. Every man in a grey flannel suit knows that no modern ad agency competes on price, but on quality of service and results...