Word: added
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Dates: during 1950-1959
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...dangerously high? A good part of the uproar is mere exhaust rumble. Auto-industry engineers blame overzealous admen, who give the engines scorching nicknames ("Firedome," "Strato-Streak," "Blue-Flame") to promote the impression of jet-plane speeds and sell more cars in an ever tighter market. Sings an Oldsmobile ad: "Excitement rides with you when you ride a 'Rocket'/Free and fleet and vibrantly alive/For taking off, or taking a curve...
...fact that Coke is having trouble holding its top position. Last year Coke's net earnings dropped 8% while other companies' jumped (Pepsi-Cola's by 13%). In January of this year, Coke and D'Arcy tried a new sales approach, kicked off a big ad campaign featuring models in plush surroundings instead of home-town folks in corner drugstores. Trade magazines promptly kidded Coke for being years behind Pepsi-Cola. When Coke began introducing bigger bottles, Pepsi remarked: "It's fun to be followed-to be recognized as the leader...
Sales Approach. In Memphis, a housewife placed an ad in the classified section of the Press-Scimitar: "BOXER PUPS-My husband's $75 dogs for $50 and less; if a man answers, please hang...
...advertisement, headed "Editorial Consultants," read as follows: "Experienced manuscript editing or preparation. Specialists in technical reports, business and professional papers. These and textbooks. Articles. Fiction. Creative work custom edited. Research service. Moderate rates. Excellent references available." The ad then listed the Post Office Box and telephone numbers of Editorial Consultants...
...word "theses" and the generally vague tone of the advertisement that stimulated further investigation of Editorial Consultants. An answer to the ad requested help on a thesis to be written in the fall...