Word: added
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Dates: during 1950-1959
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...STOP! WHY ARE YOU UNHAPPY? FAIL URE? TRY CENTRALISM! . . . My system erases the qualities that make you 'different' from other people. It makes you Absolutely Normal-in a matter of hours . . . Gives you a STRANGE POWER over others, for no one can help loving you." The ad is signed in towering capitals: DR. MODESTO...
...attempting to monopolize. A companion civil suit, still pending, seeks to force the Star Co. to divorce its radio-TV station, WDAF, from its newspapers and to split up the evening Star and its morning sister, the Times, into two separate papers as far as circulation and ad rates are concerned. Said Star President Roy Roberts: "Of course the Star and Mr. Sees will promptly appeal, in full confidence of the ultimate outcome...
Voice of the Turtle. In San Diego, a want ad appeared in the Union-Tribune: "Handsome, cultured, virile ex-officer, 31, seeks attractive lady who will appreciate same until September...
...exactly applaud Coach Tracy Borah* of Northeastern College, Sterling, Colo., but he is no hypocrite.'' said the Trib. "Mr. Borah has been using our want ad columns to advertise for football players, which old Northeastern badly needs, having lost four of nine games last year. He has scholarships for 33 football players, 12 wrestlers. 15 track athletes, 15 baseball players and 15 basketball players, which means that more than one-third of the Northeastern enrollment will be getting a free ride...
Nobody could say whether the editorial or the ad turned the trick, but at week's end Coach Borah, 30, an alumnus of Colorado A & M, was getting telegrams and phone calls by the hundreds. "All I hoped to get was one or two players at the most," said he. "Instead, I have received letters signed by kids from every state in the country. I guess they expected to get a free ride right down the line...